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One of my clients is being heard
A Boston AM radio station you've probably never heard of just scored a $30,000 commercial buy from Verizon. The station doesn't show up in the ratings. It doesn't even broadcast in English -- nor, for that matter, in Spanish.
You may be surprised to learn that the most widely spoken language in Massachusetts, other than English, is Portuguese. There are a lot of Brazilians in the Boston area, and more on Cape Cod, where my client recently bought another station. Politicians have been courting them for a while; both Governor Patrick and his successor, Governor Baker, have visited the station. Now it looks like the big corporations are starting to take notice, too.
It's wonderful to have a client who's doing better than just treading water. Way to go, WSRO!
You may be surprised to learn that the most widely spoken language in Massachusetts, other than English, is Portuguese. There are a lot of Brazilians in the Boston area, and more on Cape Cod, where my client recently bought another station. Politicians have been courting them for a while; both Governor Patrick and his successor, Governor Baker, have visited the station. Now it looks like the big corporations are starting to take notice, too.
It's wonderful to have a client who's doing better than just treading water. Way to go, WSRO!