necturus: 2016-12-30 (Default)
[personal profile] necturus
A Boston AM radio station you've probably never heard of just scored a $30,000 commercial buy from Verizon. The station doesn't show up in the ratings. It doesn't even broadcast in English -- nor, for that matter, in Spanish.

You may be surprised to learn that the most widely spoken language in Massachusetts, other than English, is Portuguese. There are a lot of Brazilians in the Boston area, and more on Cape Cod, where my client recently bought another station. Politicians have been courting them for a while; both Governor Patrick and his successor, Governor Baker, have visited the station. Now it looks like the big corporations are starting to take notice, too.

It's wonderful to have a client who's doing better than just treading water. Way to go, WSRO!
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necturus: 2016-12-30 (Default)
necturus

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